Reinventing Fire

Amory Lovins in an American environmental scientist and the writer of the book `Reinventing Fire`.  In this book, Lovins talks about the use of natural and renewable energy and how we could improve our effectiveness in producing energy. The aim is to show how countries - despite that he talks specifically using U.S. data as examples - could still have profitable energy business without using oil and coal by 2050. As we consider that in the U.S. 90% of the energy comes from oil, natural gas, coal and nuclear, it seem a big - and possible change.

In the following video, Lovins talks about how it could be possible by being more efficient and even more profitable by restructuring systems network, and how it could save U$5 trillion and support a 158% bigger economy - for example: reducing military forces costs; triple vehicles efficiency and later produce them for using electric energy, and also by rethinking the urban policies related to vehicles mobility in urban centres; triple the energy efficiency in buildings; and many other examples, all of them having energy efficiency and renewable on the top.

Source: Lovins, A 2011, Reinventing Fire: Bold Business Solutions for the New Energy Era, Chelsea Green, White River Junction, Vermont.