One of the ways to change this "viral" behavior is to change
our acts, our production, and specially our design.
This is the main proposal in Michel Braungart and William McDonough's "Cradle to Cradle - Remaking the Way We Make Things", which
talks about our process of designing things, our conception of waste and development
and about questioning these concepts through a innovative view.
One of the their main principles is to change the "cradle to
grave" concept by rethinking the design process, which is nowadays based
on production of non durable goods which, intentionally or not, become waste
almost instantaneously. Moreover, they are designed in a way that some of its valuable
elements can not be recycled or re-utilized. The "cradle to cradle"
principle is based on this conceptual change by designing not for now, but for
tomorrow, making a product that could be used and reused, that its components
could be easily fully recycled without waste.
One of those groundbreaking readings!
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