Diminish our consumption and reduce our waste is
not bad, and actually the 3R's politics - reduce, reuse, recycle - is worthwhile, but the process keeps on and
on, the base of our production and the design process works against success. So,
being less bad is no good.
What could be effectively successful would be to
change the process from its origin. Why a building just save energy instead of
produce it? Why can't factories produce effluents that are drinking water? Why
can't our products be designed with components that could be fully separated
when recycled so they could be reused as a new one, without loss of its
potential? Why can't
our waste help the environment through its
nutrients that can be food for plants?
The upcycle principle goes beyond the actual
recycling process - in which some valuable materials are combined to other
elements, making them useless or less durable, or capable of being recycled for
only a few times - it is based on the 'endless' use for valuable raw materials
and on the return of nutrients to the soil after waste materials decomposes,
instead of polluting it with toxic components, and so, making a cyclic process
that preserves the resources, the environment, and us as well.
Source - Braungart,
M; McDounough, W 2009, Cradle to Cradle:
remaking the way we make things, Vintage Books, London.
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